{"id":25275,"date":"2025-10-17T15:00:49","date_gmt":"2025-10-17T13:00:49","guid":{"rendered":"https:\/\/africanova.info\/?p=25275"},"modified":"2025-10-17T15:00:52","modified_gmt":"2025-10-17T13:00:52","slug":"hollywood-et-nollywood-fusion-ou-rivalite-sur-les-plateformes-mondiales","status":"publish","type":"post","link":"https:\/\/africanova.info\/?p=25275","title":{"rendered":"Hollywood et\u202fNollywood\u202f\u2013 fusion ou\u202frivalit\u00e9 sur\u202fles\u202fplateformes mondiales\u202f?"},"content":{"rendered":"

L\u2019industrie du cin\u00e9ma mondial traverse une r\u00e9volution silencieuse. Entre Hollywood, g\u00e9ant historique, et\u202fNollywood, deuxi\u00e8me\u202fproducteur mondial en\u202fvolume, une dynamique in\u00e9dite se\u202fjoue\u202f: celle d\u2019une\u202fhybridation culturelle o\u00f9\u202fl\u2019Afrique ne\u202fse\u202fcontente plus\u202fde\u202fraconter\u202fses\u202fhistoires, mais\u202fles\u202fexporte\u202fet\u202fles\u202fmon\u00e9tise\u202fsur\u202fla\u202fsc\u00e8ne\u202fmondiale.<\/p>

Dans\u202fles\u202fann\u00e9es\u202f2000,\u202fNollywood\u202f\u00e9tait\u202fencore\u202fsynonyme\u202fde\u202ffilms bricol\u00e9s\u202fet\u202fde\u202fmarch\u00e9s\u202fpopulaires.\u202fVingt\u202fans\u202fplus\u202ftard,\u202fl\u2019industrie nig\u00e9riane\u202fs\u2019est professionnalis\u00e9e, num\u00e9ris\u00e9e et\u202fmondialis\u00e9e.\u202fNetflix,\u202fPrime\u202fVideo\u202fet\u202fCanal+\u202font\u202fouvert\u202fdes\u202fbureaux\u202f\u00e0\u202fLagos,\u202facc\u00e9l\u00e9rant\u202fun\u202fboom\u202fcr\u00e9atif\u202fsans\u202fpr\u00e9c\u00e9dent.\u202fL\u2019Afrique\u202fdevient\u202fune\u202fterre\u202fde\u202fnarrations\u202fet\u202fde\u202fprofits.<\/p>

Mais\u202fcette\u202fascension\u202fn\u2019\u00e9chappe\u202fpas\u202f\u00e0\u202fla\u202flogique\u202fde\u202fpouvoir.\u202fHollywood,\u202floin\u202fd\u2019ignorer\u202fle\u202fph\u00e9nom\u00e8ne,\u202fs\u2019approprie\u202fl\u2019\u00e9nergie\u202fafricaine\u202f\u00e0\u202ftravers\u202fdes\u202fcoproductions\u202fet\u202fdes\u202fcasting\u202fpan\u2011africains.\u202fDe\u202fThe<\/em>\u202f<\/em>Woman<\/em>\u202f<\/em>King<\/em>\u202f\u00e0\u202fBlack<\/em>\u202f<\/em>Panther<\/em>,\u202fles\u202fblockbusters\u202fam\u00e9ricains\u202fs\u2019ouvrent\u202faux\u202fvisages\u202fnoirs\u202fet\u202faux\u202fidentit\u00e9s\u202fdiasporiques,\u202fmais\u202fsouvent\u202fsans\u202fabandonner\u202fleurs\u202fcodes\u202fh\u00e9g\u00e9moniques.<\/p>

L\u2019enjeu\u202faujourd\u2019hui\u202fn\u2019est\u202fplus\u202fl\u2019existence\u202fde\u202fl\u2019Afrique\u202fdans\u202fle\u202fcin\u00e9ma\u202fmondial,\u202fmais\u202fle\u202fcontr\u00f4le\u202fde\u202fson\u202fnarratif.\u202fLes\u202fplateformes\u202fOTT\u202fdeviennent\u202fle\u202fnouveau\u202fchamp\u202fde\u202fbataille\u202f:\u202fNetflix\u202fet\u202fDisney+\u202fcherchent\u202fdes\u202fcontenus\u202fafricains\u202foriginaux,\u202ftandis\u202fque\u202fShowmax,\u202fIbaka\u202fTV\u202fet\u202fBoomplay\u202fd\u00e9veloppent\u202fdes\u202fmodels\u202flocaux\u202fde\u202fdiffusion\u202fr\u00e9gionale.<\/p>

\"\"\/<\/figure>

Ce\u202fchoc\u202fde\u202fcultures\u202fs\u2019accompagne\u202fd\u2019une\u202frenaissance\u202fartistique.\u202fLes\u202fr\u00e9alisateurs\u202fafricains\u202fcomme\u202fKemi\u202fAdetiba,\u202fMati\u202fDiop,\u202fJade\u202fOsiberu\u202fou\u202fWanuri\u202fKahiu\u202fincarnent\u202fla\u202ffusion\u202fentre\u202fproduction\u202flocale\u202fet\u202fperfection\u202ftechnique.\u202fLes\u202fs\u00e9ries\u202fnig\u00e9rianes,\u202fsud\u2011africaines\u202fet\u202fghan\u00e9ennes\u202fse\u202fhissent\u202fd\u00e9sormais\u202fdans\u202fles\u202ftops\u202fmondiaux.\u202fL\u2019Afrique\u202fraconte\u202fson\u202fcosmopolitisme,\u202fses\u202fcontradictions,\u202fses\u202fh\u00e9ro\u00efnes\u202fcomplexes\u202fet\u202fses\u202fvilles\u202fvibrantes.<\/p>

Mais\u202fla\u202fbataille\u202fdes\u202fplateformes\u202fpose\u202fune\u202fquestion\u202ffondamentale\u202f:\u202fquelle\u202fest\u202fla\u202fvaleur\u202fr\u00e9elle\u202fdu\u202fcontenu\u202fafricain\u202fdans\u202fla\u202fcha\u00eene\u202fde\u202fvaleur\u202fmondiale\u202f?\u202fProduire\u202fn\u2019est\u202fpas\u202fsuffisant\u202f\u2014\u202fencore\u202ffaut\u2011il\u202fd\u00e9tenir\u202fles\u202fdroits,\u202fles\u202fdonn\u00e9es\u202fet\u202fles\u202frevenus.\u202fOr,\u202fla\u202fmajorit\u00e9\u202fdes\u202fdroits\u202fde\u202fdiffusion\u202fsont\u202fachet\u00e9s\u202fpar\u202fles\u202fmajors\u202f\u00e9trang\u00e8res,\u202fprivant\u202fles\u202fcr\u00e9ateurs\u202fafricains\u202fd\u2019une\u202fpart\u202fdurable\u202fdes\u202fb\u00e9n\u00e9fices.<\/p>

Pourtant,\u202fune\u202fr\u00e9ponse\u202fafricaine\u202fs\u2019organise.\u202fDes\u202ffonds\u202fde\u202fsoutien\u202fculturel\u202fpanafricains,\u202fdes\u202ffestivals\u202finternationaux\u202f\u00e0\u202fJohannesburg,\u202fDakar,\u202fOuagadougou\u202fet\u202fTunis\u202fse\u202fmobilisent\u202fpour\u202fb\u00e2tir\u202fune\u202fdistribution\u202fcontinentale.\u202fL\u2019objectif\u202fest\u202fclair\u202f:\u202fcr\u00e9er\u202fune\u202finfrastructure\u202fcin\u00e9matographique\u202fint\u00e9gr\u00e9e\u202fqui\u202f\u00e9vite\u202fque\u202fla\u202fculture\u202fafricaine\u202fne\u202fsoit\u202fsimplement\u202fexport\u00e9e\u202fcomme\u202fmati\u00e8re\u202fpremi\u00e8re\u202fsymbolique.<\/p>

Entre\u202ffusion\u202fet\u202fr\u00e9sistance,\u202fle\u202fdialogue\u202fHollywood\u2011Nollywood\u202fincarne\u202fla\u202frenaissance\u202fmondiale\u202fdes\u202fimaginaires.\u202fDemain,\u202fle\u202fcin\u00e9ma\u202fglobal\u202fne\u202fparlera\u202fplus\u202fanglais\u202fou\u202ffran\u00e7ais\u202f\u2014\u202fil\u202fparlera\u202fafricain.<\/p>

<\/div>","protected":false},"excerpt":{"rendered":"

L\u2019industrie du cin\u00e9ma mondial traverse une r\u00e9volution silencieuse. Entre Hollywood, g\u00e9ant historique, et\u202fNollywood, deuxi\u00e8me\u202fproducteur mondial en\u202fvolume, une dynamique in\u00e9dite se\u202fjoue\u202f: celle d\u2019une\u202fhybridation culturelle o\u00f9\u202fl\u2019Afrique ne\u202fse\u202fcontente plus\u202fde\u202fraconter\u202fses\u202fhistoires, mais\u202fles\u202fexporte\u202fet\u202fles\u202fmon\u00e9tise\u202fsur\u202fla\u202fsc\u00e8ne\u202fmondiale. Dans\u202fles\u202fann\u00e9es\u202f2000,\u202fNollywood\u202f\u00e9tait\u202fencore\u202fsynonyme\u202fde\u202ffilms bricol\u00e9s\u202fet\u202fde\u202fmarch\u00e9s\u202fpopulaires.\u202fVingt\u202fans\u202fplus\u202ftard,\u202fl\u2019industrie nig\u00e9riane\u202fs\u2019est…<\/p>\n","protected":false},"author":1,"featured_media":25276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_lmt_disableupdate":"","_lmt_disable":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[279],"tags":[],"class_list":["post-25275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-et-culture-cinema-musique-litterature"],"jetpack_featured_media_url":"https:\/\/africanova.info\/wp-content\/uploads\/2025\/10\/Crossovers-panel.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/posts\/25275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/africanova.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25275"}],"version-history":[{"count":1,"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/posts\/25275\/revisions"}],"predecessor-version":[{"id":25277,"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/posts\/25275\/revisions\/25277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/africanova.info\/index.php?rest_route=\/wp\/v2\/media\/25276"}],"wp:attachment":[{"href":"https:\/\/africanova.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/africanova.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/africanova.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}